Founder
Harun Ansar
Harun's journey began with garden aromas, petals and oils — experimenting at home until blending became a language for memory. That curiosity grew into MEMOIRS LONDON: a house for people who want their presence to be remembered.
Today the brand serves the United Kingdom and Europe with oil-based perfumes designed for lasting presence, emotional identity and the quiet confidence of a signature scent.
Discover your essence — not a trend, but a scent that feels unmistakably yours.
“We do not simply put our name on a bottle — we put our craft, our standards and our reputation into every drop.”
Our story
Where scent becomes memory
MEMOIRS LONDON is a modern luxury fragrance house — founded on the belief that a great scent should feel personal, last on the skin, and be made by the people who put their name on the bottle.
In-house
Production & blending
Oil-based
Lasting concentration
24h
Personal reply promise
Why MEMOIRS
A brand you can trust in the glass
Luxury should mean more than packaging. We combine craft, accountability and a direct relationship with everyone who wears us.
In-house production
Every MEMOIRS fragrance is developed and produced under our own roof — from formula to finished bottle. No white-label mystery, no anonymous factory.
Oil-based craft
We work in oil-rich concentrations for depth, skin-friendly wear and a dry-down that unfolds slowly — closer to parfum than a fleeting spray.
Small-batch quality
Controlled batches let us check every stage: raw materials, blending, maturation and fill. What you receive is exactly what we intended.
People you can reach
Real humans behind every order — scent advice, gifting and aftercare. We reply within 24 hours and stand behind every bottle.
Our atelier
We make it ourselves
Unlike many labels that outsource to anonymous third parties, MEMOIRS LONDON oversees the full journey — creative direction, formulation, production and quality control. When you buy from us, you are buying from the house that made your fragrance, not a reseller of someone else's bulk stock.
That ownership is how we keep batches consistent, honour our oil-based philosophy, and stand behind every order with a team that actually knows what is in the bottle.
- Transparent oil-based formulas — no hidden alcohol-heavy dilution
- Ingredients and wear guidance available on request for sensitive skin
- 30-day satisfaction support on orders that arrive damaged or misdescribed
- Complimentary samples on qualifying orders so you can explore with confidence
From idea to your skin
How a MEMOIRS fragrance is born
- 01
Compose
Accords are built around memory and mood — top, heart and base oils chosen for how they live on skin, not just on a blotter.
- 02
Blend & mature
Our team blends in-house and allows compositions to settle so the scent opens smoothly and wears true over hours.
- 03
Bottle & inspect
Each bottle is filled, sealed and checked before it leaves us. Presentation matches the care inside the glass.
- 04
Deliver to you
Tracked delivery across the UK and Europe, with guidance on wear, storage and finding your signature scent.
Experience what we make
Explore our fragrances, read what customers say, or speak with us — we are happy to guide you to a scent that lasts.